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Behind the Seams
At The Picnic Club, we believe clothes carry stories — not just of the person who wears them, but also of those who made them, the land they came from, and the journey they’ve taken. That’s why we’re committed to full transparency, mindful creation, and building something better, together.
We take care of all the small details and believe that each daily action can make an impact.
Fabric First
Our garments are made from sustainable fabrics & surplus fabrics that would otherwise end up in landfills. This includes recycled materials, fresh fabrics that are environment-friendly, using leftovers fabric, upcycling - all carefully sorted soft, breathable fabrics that feel good on the skin and the conscience. We’re constantly working with trusted suppliers who share our commitment to reducing waste, conserving water, and staying away from harmful chemicals and synthetic blends.
People over Profit
We only work with small-scale units and ethical workshops that align with our values. Our garments are stitched by real - people skilled tailors, and artisans who work in safe, respectful spaces and are paid fairly for their craft. We’ve taken time to build genuine relationships with our partners, and every piece reflects their care and craftsmanship.
Thoughtful Design
Every piece is designed to be versatile, adjustable, and lasting - because clothes should fit you, not the other way around. We use elements like: - Tie-up straps, smocking, zippers & drawstrings for adjustable fits - Soft linings and durable finishes for comfort - Eco-friendly dyes & low-impact colourways We don’t believe in excess. Our collections are small-batch, seasonless, and made with intention — not urgency.
Packaging
Our packaging is designed to be as thoughtful as the clothes inside. - No plastic, ever. - Garment tags and thank you cards are made from plantable seed paper - just pop them in a little pot of soil and watch wildflowers grow. - Recyclable kraft paper, cotton threads and paper-based tape are used to wrap your order with love, not waste. From the inside out, your parcel is a small celebration of slower, kinder living.
When you choose The Picnic Club, you choose clothes made with care - for people, for the planet, & for the little things that matter.
for you
Comfortable, adjustable, and thoughtfully designed - so you can move through your day feeling confident, soft, and seen. These are clothes that fit you, not the other way around.
for the people
Each piece is made in collaboration with skilled, happy hands - fair wages, kind working conditions, and partnerships rooted in trust and mutual respect.
