Free shipping on all orders over ₹2499/- Shop Now 📦 Use Code WELCOME15 & get 15% OFF on all orders! 📦
About Us
Rooted in intention. Woven with care.
At The Picnic Club, we believe that fashion and personal style should feel effortless, beautiful, and be kind to the earth. We are a small, independent brand based in Bangalore, creating consciously designed womenswear from sustainable and eco-friendly materials.
Ashritha, Founder
Our Story
What began as a personal quest to slow down, reduce waste, and create with purpose is now growing into a community that values mindful living and thoughtful design. Every piece we make is intentionally crafted to last - with adjustable fits, versatile silhouettes, and soft, durable fabrics that move with you.
After years of working in fashion and watching how much waste and overproduction the industry creates, we wanted to do things differently. No chasing trends or seasons. We just wanted to create timeless, easy pieces that feel good, both to wear and to make.
Every garment at The Picnic Club is made with care using sustainable and surplus fabrics that would’ve otherwise ended up in landfills. We produce in small batches, dye with eco-friendly colours, and make sure nothing goes to waste, right down to our tags made with seed paper that bloom into wildflowers when planted. We reuse scraps, we skip plastic, and we think a lot about what we put out into the world because we want it to matter.
But more than anything, The Picnic Club is a way of life. It's for slow mornings, messy desks, last-minute coffee plans, and lazy Sunday walks. It’s for the days you want to feel put-together without trying. It's for women who care about where their clothes come from and where they’ll end up. Our pieces are versatile, thoughtfully designed, and made to be worn on repeat.
However, we’re still learning, growing, and figuring things out, one collection at a time. But if there's one thing that we know for sure, it's that good things take time. So if you’re here, reading this, you’re already part of our journey. Thank you for supporting a small, homegrown brand.
Welcome to The Picnic Club!
